Geldards act for Finance Wales on its funding round alongside PayPal and others to invest £4m into Cloud IQ, the commerce optimisation platform.
The investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant.
Cloud IQ makes ecommerce sites work better without requiring any integration or changes to a site. Its platform interprets data and behaviour to provide individual experiences resulting in consumers becoming loyal customers.
The increased funding from PayPal, alongside Finance Wales, establishes Cloud IQ’s partnership with digital payment leaders, allowing ecommerce businesses using PayPal to track their transactions with Cloud IQ. The investment will also enable the establishment of new engineering teams, senior hires and the opening of a new customer service centre in Cardiff.
Corporate lawyers at Geldards have worked closely with Finance Wales to provide advice on the funding arrangements.
Martyn Davies, Senior lawyer at Geldards commented on the transaction: “We are pleased to continue to support Finance Wales in this latest funding. The increased investment in Cloud IQ endorses its ongoing success and ambitious plans for the future.”