Geldards Advise Welsh Clothing & Homeware Firm on its Sale to Danish Fashion Group

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Geldards’ Cardiff-based corporate team successfully advised Jessica and Jamie Seaton, founders and shareholders of Toast, on its sale to Bestseller United.

Toast was founded in Swansea but is now headquartered in London. It sells womenswear, accessories, nightwear, loungewear and homeware. Prior to this sale, it was 75% owned by French Connection and 25% owned by Jessica and Jamie Seaton.

The brand will be added to Bestseller United’s wide range of current fashion brands including Jack Jones, Noisy May and Vera Moda.

The deal was led by Geldards Partner Andrew Morris with Andrew Evans providing tax advice to Jessica and Jamie Seaton.

Andrew Morris said:

““A deal involving both a large organisation and individuals as sellers brings additional challenges and we were delighted to represent Jamie and Jessica Seaton throughout. This is a successful exit for all and we wish Jamie and Jessica all the best in their future ventures.””

 

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