Geldards advise on sale of Bowler to Jaguar Land Rover   

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Geldards Corporate team have successfully advised Derbyshire-headquartered Bowler, manufacturer of all-terrain performance cars, parts and rally raid vehicles, on their sale to Jaguar Land Rover.

Bowler’s expertise lies in all-terrain vehicle dynamics, low-volume production techniques, and proving the durability of components under extreme conditions which is a highly sought-after specialism in the market.

Bowler has always had a close link with Land Rover, which was formalised by a brand partnership in 2012, that led to the creation of the Defender Challenge by Bowler rally series in 2014. Bowler, a family run business, is now fully owned by Jaguar Land Rover and it will continue to operate from its premises in Belper for the foreseeable future.

The Geldards corporate team is led by Partner Andrew Morris.

Commenting on the sale, Andrew, said:

“We are delighted to have advised the Bowler business on their acquisition by such a prestigious organisation. Their niche and sough-after expertise will be a welcome addition to Jaguar Land Rover’s Special Vehicle Operation Division. Bringing together two of the biggest automotive brands in this specialist area has been a particularly exciting and rewarding transaction to be involved in.”

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