Congratulations to Alex Lloyd who has won the prestigious 2017 President’s Cup competition. The President’s Cup is an annual negotiation competition organised by Nottinghamshire Law Society, it has been running since 1997 and is well-known and respected among legal professionals in Nottingham. The competition is designed for junior lawyers to test and strengthen vital skills needed as a lawyer, build their confidence and boost their CVs and profiles.

This year the competition involved a fictitious scenario whereby an up-and-coming grime duo were seeking to negotiate a record deal with a major label. The competition was split into two rounds.

Firstly, there was a written submission in which Alex had to discuss the merits of each party’s strengths and weaknesses, how the negotiation should be approached and the tactics each party should use. From this first round, the two finalists were decided by a panel of judges.

The final was a face-to-face negotiation exercise, where Alex represented the duo and his opponent represented the label, they each received further confidential instructions. They had 10 minutes to agree an agenda and 45 minutes to negotiate an agreement covering all aspects of the record deal, including upfront fees, royalties, copyright, collaboration, branding and merchandise.

Alex joined Geldards as a trainee solicitor in September 2016, after originally graduating from the University of Warwick with a degree in Classics. On his achievement, Alex said:

“I am very happy to win this competition, it was tough but extremely rewarding. Taking part in Nottinghamshire Law Society events such as this is a great way to improve your skills as a young lawyer, and I would definitely recommend all junior lawyers in the city get involved.”

David Griffiths, Consultant at Geldards, added:

“We are all very proud of Alex, this is a fantastic achievement. He worked very hard to prepare for the competition, alongside his other responsibilities, and that hard work paid off in a very tough final. Alex is a testament to Geldards and an example of the talent and dedication we have within our trainees. Well done Alex.”

Laura Pinkney, Co-Chair of the society’s Education and Training Committee also praised Alex’s achievement, she said:

“Alex was a worthy winner of a hard-fought final. Alex’s ability to stay calm under pressure, his skilful and persuasive negotiation, and an insightful approach to achieving a successful outcome, impressed all of the judges.”





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