Alanna is a Marketing Executive who supports all of the firm’s offices, with a particular focus on digital marketing strategy and delivery.
She leads the firm’s social media and digital marketing activity, overseeing campaigns from initial planning through to execution and performance analysis. Working closely with colleagues across the business, Alanna develops targeted, client-focused initiatives that enhance brand visibility and engagement.
In addition to her digital responsibilities, Alanna contributes to the wider marketing strategy, including event coordination, client targeting and the delivery of customer-facing campaigns. She is also responsible for maintaining and optimising the firm’s CRM and database systems, ensuring data accuracy and generating insights through reporting and analytics to inform marketing activity.
Alanna also manages internal marketing budgets, supports the development of junior team members, and oversees the production and promotion of the firm’s podcast content to further expand digital reach and audience engagement.
She studied Marketing at Nottingham Trent Business School and joined Geldards in 2012, bringing with her several years’ experience in the hospitality sector.
Outside of work, Alanna enjoys horse riding, running, pilates and cooking.