Geldards advise US based ITA Group on its latest UK acquisition

Geldards’ Corporate team has successfully advised ITA Group, a global leader in corporate engagement solutions, on its acquisition of HTK Limited, a cloud-based software-as-a-service (SaaS) provider.

ITA Group delivers global engagement solutions for some of the world’s biggest brands, and the acquisition of HTK means enhanced customer loyalty and engagement technology capabilities for clients around the world.

This is the second UK acquisition which ITA Group has completed in the last six months, forming part of its global growth strategy. This successful completion follows its acquisition of UK-based experiential learning company NKD in August 2022. The Geldards corporate team led the advice on both transactions.

Chris Jones, Senior Vice President–Customer Solutions, at ITA Group commented:

“The HTK acquisition represents an important step forward in enhancing our capability to create unique, data-driven loyalty and engagement solutions. The support of Alex and the Geldards team in guiding us smoothly through the whole process has been invaluable.”

Alex Butler, Geldards Partner in the Corporate team in Cardiff led the advice to ITA Group, assisted by Partner Joga Singh and Trainee Solicitor Jamie East who will be qualifying into the Geldards Corporate team in March 2023.

Commenting on the deal, Alex said:

“This is the second UK acquisition that we have completed for ITA Group in the last six months.  We were delighted to work with Lou, Chris and the wider ITA team again as they continue with their growth strategy.  We wish them every success in their latest partnership.”

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